Jonovich Racing Logo and Branding Exploration
Jonovich Racing is a personal project for a fictional racing company. Jonovich Racing specializes in motocross gear and apparel. Tori Mann Design provided a unique visual identity, signage, tees and hats. We wanted to create a retro yet professional brand identity that would appeal to riders of all ages and stages to provide them with the confidence that all dirt bike enthusiasts can connect to.
Scope
— Logo & Identity System
— Business Cards
— Typography, Color
— Tees & Swag
— Environmental Design
Type & Color:
The main colors are a light turquoise and beige with a hint of orange for business cards. We created an expanded color palette for uses on tee shirts, and a racing team van.
Fonts in Use:
KC Rattle Hand - Used for the main wordmark.
Acumin Pro - Used for contact and other info.
Funkydori - We customized Funkydori with one swash to bring the letters together for an ownable monogram.
