Alta Climbing Merch

As I've gotten into the sport of climbing, I was stoked to help Alta Climbing with a new t-shirt design. I wanted to create something that not only looked cool but also captured the essence of climbers. The goal was to create custom typography where each letter in “ALTA” is shaped like a climbing hold, making the design both playful and bold, while still legible.

Being connected to the sport, I knew how I wanted to translate the tactile, adventurous vibe of climbing into the typography. The design features bold, colorful letters that mimic the look and feel of real climbing holds, each with its own distinct shape and personality. It feels rugged yet fun—just like the sport itself. I was thrilled to help Alta Climbing bring this vision to life, combining my love for both climbing and design.

Scope

— Custom Type / Lettering, Color