Jonovich Racing Logo and Branding Exploration (Copy) (Copy)

MT Ranch Resources LLC Founders, Twila and Michael, came to the Tori Mann Design team looking to achieve their goal of establishing brand identity for their new brand. We were honored they wanted to work with us to elevate their company’s identity. They're a feed and farm supply company located in Globe, Arizona.

Scope

— Identity System

— Brand Guidelines 

— Typography, Color

Type & Color:

The main colors are a light turquoise and beige with a hint of orange for business cards. We created an expanded color palette for uses on tee shirts, and a racing team van.

Fonts in Use:

KC Rattle Hand - Used for the main wordmark.
Acumin Pro - Used for contact and other info.
Funkydori - We customized Funkydori with one swash to bring the letters together for an ownable monogram.